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people

Why Jargon Muddies The Water

November 29, 2018
 |  No Comments
 |  advertising

Do you know what single thing in modern life annoys people more than any other? Here’s a clue. Yes. The dear […]

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use

What’S With All The Guru Bashing?

September 24, 2018
 |  No Comments
 |  copywriting

What’S With all the Guru Bashing? internet businessmarketinggurugurusmoney There’s a shed load of guru bashing on the internet with no end […]

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people

His Wife Thinks He’S Nugging Futs

September 18, 2018
 |  No Comments
 |  copywriting

His Wife Thinks He’S nugging futs copywritingemailmatt fureymaxwell sackheimpersuasive copysix figures It’s nearly 4pm here in the North West of England… […]

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good

I Have A Confession To Make

September 14, 2018
 |  No Comments
 |  copywriting

I Have a Confession To Make copywritingcopywritercopywriting career To write simply is as difficult as to be good. W. Somerset Maugham […]

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good

Scientific Advertising (Chapter 6 – Psychology) Claude Hopkins

September 10, 2018
 |  No Comments
 |  business

Scientific Advertising (Chapter 6 – Psychology) claude hopkins marketingadvertising manclaude hopkinsprinciples of psychologyscientific advertising The competent advertising man must understand psychology. […]

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headline

How 9/11 Forced Me To Come Up With A Fantastic Headline

July 1, 2018
 |  No Comments
 |  copywriting

How 9/11 Forced Me To Come Up With a fantastic headline copywritingcopywritingheadlineshow to write headlineswriting headlines Shortly after 9/11 I went […]

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email

Make Up Your Bloody Mind, Won’T You

May 13, 2018
 |  No Comments
 |  copywriting

Make Up Your Bloody Mind, won’t You educationemailguruheadlinesmoneyopportunity Look, I’m a straight arrow: I tell it like it is.  But, that’s […]

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people

Scientific Advertising (Chapter 10 – Things Too Costly) Claude Hopkins

August 17, 2017
 |  No Comments
 |  copywriting

Scientific Advertising (Chapter 10 – Things Too Costly) claude hopkins advertiseradvertising peopleclaude hopkinsscientific advertising Many things are possible in advertising which […]

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claim

Scientific Advertising (Chapter 7 – Being Specific) Claude Hopkins

June 30, 2017
 |  No Comments
 |  copywriting

Scientific Advertising (Chapter 7 – Being Specific) claude hopkins marketingclaude hopkinsmail orderscientific advertising Platitudes and generalities roll off the human understanding […]

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money

Here’S How You Can Get Rich

January 14, 2017
 |  No Comments
 |  copywriting

Here’S How You Can Get Rich internet businessmarketinghow to get richjim strawmillionaire People often ask me … “How can I get […]

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