Why Do We Fall, Sir? So That We Might Better Learn To Pick Ourselves Up


Why Do We Fall, Sir? so That We Might Better learn to pick Ourselves Up copywritingsalesdoor to dooremailgary halbertselling insurance

… the best way to get good at writing is… By Writing! Gary Halbert

… the best way to get good at writing is… By Writing! Gary Halbert

Okay, so I nicked that headline from Alfred in Batman Begins.

However, considering my recent confession I’m sure you can afford me that little luxury, don’t you?

I mean let’s face it, there aren’t too many people willing to make the type of admission I did, are there?

La de da.

Onto the subject of today’s post.

Actually before I do I just want to say, as I am trying to get over my ‘writer’s block on steroids’, I intend to write something everyday from now on… even if it’s just a little… to get the creative juices flowing again.

Know what I mean?

So, now I want begin by telling you about some things my sales trainers used to say back in the days when I was selling insurance, mobile phones, vacuum cleaners, perfumes, and a whole host of other things even I’ve forgotten.

I used to sell these things instore and door to door… thought I’d chuck that in, just so you know I happen to be a seasoned salesman.

Anyway, one of the things they always used to tell me about was the ABC of selling – Always Be Closing.

You see, when I went out, or when someone came to see me… or… even when I was just on the phone, the objective was to close the deal from the word ‘go’.

You may have seen this in an email or a sales letter…

Sometimes you’d get one of these where there’s a link, or a Johnson box or something where they say something like, “If you don’t want to wait till the end of the letter click here.”

See, that right there is a close.

And if you don’t click the link at the top, you might see another one half way down, or wherever, every now and again.

They’re always trying to close you… to clinch the deal.

You see, the reason is you never know when someone might be ready to go for it and you need to give them the opportunity as often as you can.

Granted, it doesn’t always work… especially on the internet or in emails… nowadays.

However, if positioned right, they can work like gangbusters.

I know, I’ve done it when I’m selling.

And I’ve bought because of it.

See, those links before the final closing link near the bottom is what’s termed as ‘trial closes’.

It’s to grab your prospect at specific positions when your sales copy may have piqued their interest.

That’s it for today… hoped you’ve found it informative.

These posts could be quite short so I don’t get bored of writing, or even run out of things to write about.

So, until next time, ciao.



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