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Scientific Advertising (Chapter 4 – Mail Order Advertising–What It Teaches) Claude Hopkins

August 9, 2015

Scientific Advertising (Chapter 4 – Mail Order Advertising–What it Teaches) Claude Hopkins marketingadvertising manclaude hopkinsfalse theoriesmail orderscientific advertising Prefer to listen? […]

Scientific Advertising (Chapter 5 – Headlines) Claude Hopkins

March 23, 2015

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Scientific Advertising (Chapter 5 – Headlines) claude hopkins marketingclaude hopkinsjournalistic artssalesmanshipscientific advertising The difference between advertising and personal salesmanship lies largely […]

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Scientific Advertising (Chapter 4 – Mail Order Advertising–What It Teaches) Claude Hopkins

Scientific Advertising (Chapter 5 – Headlines) Claude Hopkins

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