Build a media plan
Split a fixed budget across search, social and display. You defend each line with a reason, not a hunch.
Stop guessing. Start buying media
Advertising and paid media, taught by people who still run campaigns. You learn search, social, display, creative and budgets in one track. Every module ends with a brief, not a quiz.
- 6topic areas in this track, listed below
- 3levels, from first campaign to budget owner
- 0cost to watch the opening module
What you will be able to do after
We write the outcome first, then build the course backwards from it. Read the six lines below. If none of them is on your job list, skip this track.
Launch a clean account
Set up campaigns, ad groups and conversions the way an auditor would want to find them.
Write ads that survive a test
Draft hooks, angles and offers. Then run them head to head and read the result honestly.
Control cost per result
Bid, cap and pace a budget. You learn where money leaks and how to shut the leak off.
Brief a creative batch
Turn one idea into a set of statics and video cuts. Creative volume is the lever most buyers ignore.
Report like a buyer
Show spend, results and the decision you made. Your manager or client sees the logic in one page.
The track, module by module
Six topic areas cover the paid side of marketing end to end. Take the whole track in order, or take the one channel you were hired for.
Browse every course in this category-
01
Paid search
Keyword intent, match types, negatives and account shape. You build a search campaign from an empty account.
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02
Paid social
Audiences, placements and the creative-first way social buying now works. Cold traffic and retargeting both.
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03
Display and video
Where display still earns its place. Formats, frequency, exclusions and the traps in cheap inventory.
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04
Media buying and budgets
Flighting, pacing and bid strategy. How to scale a winner and how to kill a loser early.
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05
Creative and copy testing
Hooks, angles, formats and the test design that tells you which one actually won.
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06
Measurement for buyers
Conversion tracking, naming rules and simple attribution. Enough data skill to trust your own numbers.
Built like the job, not like a lecture
You work with the same files a buyer opens on a Monday. A budget sheet. A creative brief. A messy account that needs sorting out. The teaching sits around the task, so the skill lands where you need it.
- Self-paced video lessons, desktop and phone
- Real assignments with a written brief
- Downloadable templates, checklists and case files
- A free intro module before you pay
- Certificate of completion to share on LinkedIn
- Lifetime access to any course you buy outright
Pick the level you are actually at
Three steps, one line. Start where your work starts, then move along it.
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Beginner
First campaign live
You have never run ads, or only boosted a post. You finish with one live campaign and a tracking setup that works.
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Specialist
One channel, deep
You run ads already. You pick search or social and go deep on structure, bidding, creative testing and reporting.
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Advanced
Budget and mix
You own a budget. You plan across channels, set the testing calendar and brief the people who build the ads.
Before you enrol
Five questions we get most often about the paid media track.
Do I need ad spend to take the course?
No. The assignments are built so you can do them on a small test budget, or on the case files we give you.
Which channel should I start with?
Start with the one your job needs. If you have no preference, paid search teaches account logic fastest.
Is this theory or hands-on work?
Hands-on. Each module ends with a brief. You build plans, accounts, ad sets and reports you can reuse at work.
Who teaches these courses?
Practising media buyers. Their background sits on the course page, so you can judge it before you enrol.
Can my team take it together?
Yes. Team seats put a marketing team on one shared path, with a manager view of progress.
Watch one module. Then decide.
The opening module is free and takes about as long as a coffee. You will see the pace, the tools and the instructor before you pay a thing.