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AI that does the busywork, not the thinking.

This track teaches practical AI for content, ads, research and reporting. You work on your own campaigns from the first module. You leave with prompts, templates and a review process your team can keep using.

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  • All levelsNo technical background needed
  • Six modulesEach one ends in an assignment
  • Self-pacedDesktop and mobile, lifetime access

The curriculum

Six modules, each one ending in real work

The order matters. You set up the brief first, then produce, then check. Skipping the first module is why most AI output reads like nobody wrote it.

  1. 01

    Set the brief before the prompt

    AI writes what you ask for. You start with the audience, the offer and the tone. Then the tool has something real to work with.

  2. 02

    Content at working speed

    Draft landing copy, emails and social posts from your own brief. You learn to edit hard, so the output sounds like your brand.

  3. 03

    Ads, angles and creatives

    Build ad variants, headline sets and creative briefs. You test the angles on real campaigns instead of guessing which one wins.

  4. 04

    Research and customer insight

    Sort reviews, survey answers and support tickets into themes. The themes feed your positioning and your next campaign.

  5. 05

    Analysis and reporting

    Turn a messy export into a clean summary a manager can read. You keep the numbers honest and show the working behind them.

  6. 06

    Guardrails and review

    Check facts, spot made-up claims and protect client data. You leave with a review checklist your team can actually follow.

After the track

What you will be able to do

Every course here opens with its outcome. Read this list before you pay. It is the promise the curriculum is built around.

See the full catalogue

  • Write a prompt that holds a brief

    You turn a campaign brief into a prompt with audience, tone and limits. The first draft lands close, so editing is fast.

  • Ship a content batch in a sitting

    One offer becomes a landing page, three emails and a week of social posts. You keep one voice across all of it.

  • Run an ad test worth reading

    You build enough variants to learn something. Each one changes a single angle, so the result tells you what moved.

  • Read data without a data team

    You summarise an export, name the trend and write the recommendation. The chart supports the sentence, not the other way round.

  • Catch a wrong answer

    AI invents facts with total confidence. You learn where that happens and how to check before anything goes live.

  • Write your team's AI policy

    A short, plain document on what may go into a tool and what may not. You draft it in the final module.

Where it helps

Four areas, and the line we draw in each

AI is strong at volume and drafting. It is weak at truth. The track is built on that split, area by area.

  • Content Hand it over First drafts, outlines, subject lines, variations on copy you already approved. Keep a human on it Anything that states a fact, a price or a promise. A person checks it first.
  • Advertising Hand it over Angle lists, headline sets, creative briefs, audience hypotheses to test. Keep a human on it Final claims in a regulated market. Compliance rules do not bend for a tool.
  • Research Hand it over Clustering reviews and open survey answers, summarising long calls. Keep a human on it Small samples. Five answers stay five answers, however neat the summary.
  • Analytics Hand it over Explaining a formula, drafting a query, writing the narrative around a chart. Keep a human on it Doing the maths. Pull real numbers from your own reports, then explain them.

Built for people with a day job

Lessons are short and self-paced. You fit them around work and apply each one the same week. No theory you never use.

  • Specialists with a full week

    You already run the channel. The track buys back hours on drafting and reporting, so you spend them on strategy.

  • Founders marketing their own product

    No team, no agency, a small budget. You learn to produce a campaign on your own without the output looking thin.

  • Agency and freelance staff

    Clients ask what you do with AI. You answer with a process, a checklist and work you can show.

Want this track inside a wider plan? It sits in the role-based learning paths beside analytics and paid media.

Questions before you start

Do I need to know how AI works?

No. The track is written for marketers, not engineers. You learn the workflow and the limits, not the maths behind the model.

Will the tools I learn go out of date?

Tools shift fast. The method does not. We teach briefs, review and judgement, then show them inside current tools. Access is lifetime, so you can return.

Can I watch a lesson before paying?

Yes. There is a free intro lesson for the track. Watch a real module, see the assignment, then decide.

Is there work to hand in?

Yes. Every module ends in an assignment on your own campaign. Templates and checklists come with it.

Can my whole team take it?

Yes. Corporate plans add team seats and shared progress on one invoice. Ask us for a quote.

Start with the free lesson. Enrol when it earns it.

Skills you can use on Monday morning. Watch the intro module, try the first assignment, then decide.

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