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Digital marketing you can run on Monday.

This track covers strategy, channel mix, funnels and the customer journey. It is built around what you will be able to do after, not what gets covered. Every module ends with a real brief and a file you keep.

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The shape of this track

Small numbers, all of them checkable here.

  • 06 Subjects in this track Listed in full further down the page.
  • 03 Levels in the path Beginner, specialist, then advanced.
  • 01 Free intro module Watch it before you pay anything.
  • 02 Ways to buy One course, or all-access by subscription.

What the track covers

Six subjects that hold a campaign together.

Digital marketing falls apart when the pieces are learned alone. These six sit in order. Each one hands the next a working input.

  1. 01

    Marketing strategy

    Start from the business goal. Set positioning, pick a target group and write the plan on one page.

  2. 02

    Channel mix

    Compare search, social, email and paid. Split a small budget across them without guesswork.

  3. 03

    Funnel design

    Build the path from first click to purchase. Fix the step that leaks, not the one that feels weak.

  4. 04

    Customer journey

    Map what people do before they buy. Match a message and an asset to each moment.

  5. 05

    Budgets and planning

    Forecast spend, set a target cost per lead and build a quarter plan you can defend.

  6. 06

    Measurement basics

    Agree the few numbers that matter. Report them in a way a manager reads in a minute.

Desk with an analytics screen, printed checklist and handwritten notes
Every module ends at a desk like this one, with a file you built yourself.

Inside a course

Short lessons. Real work. Files you keep.

Courses are self-paced and video-based. The lessons are recorded by people who still run campaigns. You watch a short module, then you do the brief.

  • Self-paced video lessons, on desktop and mobile, with lifetime access.
  • A real brief at the end of every module. You keep the files you build.
  • Downloadable templates and checklists: plan, funnel map, budget sheet.
  • Case studies from live campaigns, with the numbers left in.
  • A certificate of completion you can share on LinkedIn.
Meet the instructors

Where to start

Three levels, one line through them.

  1. Beginner

    Get the base right

    Learn the vocabulary, the channels and the funnel. Finish with a written plan for one product.

  2. Specialist

    Go deep in one channel

    Take the strategy into paid media, search, social or email. Run a campaign brief end to end.

  3. Advanced

    Own the whole mix

    Plan across channels, set budgets and defend the numbers. Lead the work, not just the tools.

Not sure which level fits? Start the free module of the beginner course. It takes an evening and settles the question.

Next to this track

Go deeper in one channel.

Digital marketing is the base. When the plan is clear, pick the channel you want to own and take a specialist course in it.

Before you enrol

Four questions we get most.

Still stuck on something? Ask us. We would rather answer first than sell you the wrong course.

Ask a question
Do I need marketing experience to start?

No. The beginner level assumes nothing. If you already run campaigns, skip ahead to the specialist level.

How much time does it take each week?

Lessons are short and self-paced. Most learners give it a few evenings a week and still finish a module.

Can I see the course before I pay?

Yes. The first module of every course is free. The curriculum and the instructor are public too.

Is there anything for a whole team?

Yes. Corporate plans add team seats and progress tracking. Ask us and we will map a path for the group.

Start the digital marketing track this week.

Take the free intro module first. Then buy the single course, or take the whole catalogue on one plan. Team seats are available too.

Enrol and start today Training for a team