Stop guessing.
Read the numbers.
Web analytics is the skill that settles arguments. You learn to set up tracking, build a dashboard and say which channel earned the sale. Six modules, real assignments, tools you already use at work.
What you will be able to do after.
Every course here is built backwards from the job. These four lines are the outcome, not the syllabus.
Browse all courses ↗-
Set up tracking that answers a question
You plan events before you tag them. Each one maps to a business question someone will ask. No more data nobody uses.
-
Build a dashboard a manager reads
One screen. The numbers that drive a decision, in the order a busy reader scans them. You cut the rest.
-
Explain what a channel really earned
You compare attribution models and say what each one hides. Then you defend the split with the numbers on the page.
-
Spot a broken number before it spends budget
You check a report against the source. Duplicate events, bot traffic, a lost tag — you catch them early.
Six modules, in the order the work happens.
Nothing assumes a step you have not met. Each module ends with an assignment you can show to a manager or a client.
-
-
02
Tracking setup
Tags, events and a tag manager. You wire a site end to end, then test that every hit lands where you meant.
-
03
Reports and dashboards
Turn raw hits into a view people act on. Segments, funnels and one clean summary screen.
-
04
Attribution
First click, last click, data-driven. You learn what each model credits and where it misleads.
-
05
Testing and decisions
Read an A/B result honestly. Sample size, run length and the call you make when the result is flat.
-
06
Reporting to people
Write the summary a client or a board actually reads. One chart, one sentence, one recommendation.
Where to start, by where you are now.
Skip what you already do daily. Pick the row that sounds like your week and begin there.
| Level | Sounds like you if | Start at | You leave with |
|---|---|---|---|
| Beginner | You read reports but did not build them. | Measurement plan, module 01 | A tracking plan for one real site. |
| Specialist | You run campaigns and own the numbers. | Tracking setup, module 02 | A live dashboard plus a tested tag setup. |
| Advanced | You report to a client, a board or a team. | Attribution, module 04 | An attribution memo and a testing log. |
Work, not lectures.
A video alone never made anyone good with data. You practise on real briefs and keep the files you build.
Train a team ↗-
Real assignments
Every module ends in work. You tag, query, chart and write. The brief comes from a live marketing job.
-
Templates you keep
A measurement plan, a QA checklist and a report layout. Fill them in at work the week after.
-
Case studies with numbers
Instructors walk through their own campaign data. You see the messy version, not a tidy demo.
-
Self-paced video
Watch on desktop or mobile. Lifetime access to what you buy. Pause a module for a busy week.
Before you enrol.
Four questions we hear most about the analytics track. Still unsure? Open the free module and judge the teaching yourself.
Ask us directly ↗Do I need to know SQL or code?
No. The first modules use a tag manager and a web interface. Queries come later, and we build them from scratch.
Which tools do you teach?
The common marketing stack: a web analytics platform, a tag manager and a dashboard tool. The method carries over when a tool changes.
Can I see the teaching before I pay?
Yes. A free intro lesson opens the first module. The curriculum and the instructor are on the page too.
Does this fit a whole team?
It does. Corporate plans add team seats and progress tracking. One shared method beats five private spreadsheets.
Bring one number to Monday's meeting.
Start module 01 this week. Write the measurement plan, tag one event and watch the data arrive. That is the whole first assignment.