Turn browsers into paying buyers on your own shelf.
E-commerce marketing is where copy, pricing and data meet the order button. This track teaches the work, not the theory. You leave with a rebuilt product page, a test you can defend and a dashboard your team will actually read.
After the track
Six things you can do on Monday
Each one is a skill with an output attached. No lecture ends without work you hand in and keep.
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Rebuild a product page
Write the title, the gallery order and the buy box so a shopper knows what they get. You ship a page that answers the three questions people ask before paying.
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Run a real test
Pick one change, size the traffic you need and read the result honestly. You stop shipping guesses and start keeping the wins.
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List on a marketplace
Set up a listing, price it against the shelf and feed the catalogue cleanly. You learn where marketplace rules differ from your own shop.
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Lift repeat orders
Map the first 90 days after a purchase. You build the flows that bring a buyer back, and you know which ones are worth the effort.
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Price and promote with a plan
Build a promo calendar that protects margin. You decide what to discount, when, and what to never touch.
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Read the store numbers
Track the funnel from view to paid order. You spot the leak, name it in plain words and take a fix to your team.
The curriculum
Six modules, in the order a store grows
The sequence follows the money. You fix what people see, then what they do, then what brings them back. Every module ends in an assignment.
See the full catalogue- 01
How an online store really earns
Traffic, conversion, basket size, repeat rate. Four levers, one simple model. You learn which one to pull first for your own shop.
- 02
Product pages that sell
Copy, photography order, reviews, delivery and returns. You rebuild a live page against a checklist and hand it in for review.
- 03
Conversion tests without guesswork
Hypotheses, sample size, test length and clean reading of the result. Includes the traps that make a good test lie to you.
- 04
Marketplaces and feeds
Listing quality, pricing on a crowded shelf, feed hygiene and rank. You compare your own shop and a marketplace as two different jobs.
- 05
Retention and lifecycle
Welcome, post-purchase, winback. You draft the flows, set the timing and pick the one number each flow has to move.
- 06
The store dashboard
Build a single view your team can read on a Monday. Funnel, cohort, margin. You present it and defend one decision from it.
Who this track is built for
Three starting points, one destination. Read the row that sounds like your week.
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Shop owners and founders
You market your own product and pay for every mistake yourself.
You gain: A page and pricing routine you can run without hiring anyone.
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Marketing specialists
You run one channel well and get asked about the store behind it.
You gain: The commerce layer, so your traffic lands somewhere that converts.
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Freelancers and agency staff
Clients want proof you can move their orders, not their clicks.
You gain: Reusable templates and a certificate you can show a client.
Questions before you enrol
Do I need a live store to take this?
No. Every assignment comes with a worked example you can use instead. If you do have a store, use it. The feedback is better.
Is this for my own shop or for marketplaces?
Both. Module four treats them as two jobs with different rules. You will know which one deserves your time first.
Where does it sit in a learning path?
It is a specialist track. A beginner base in digital marketing helps, but is not required to start.
Can I try it before paying?
Yes. There is a free intro lesson. You see the pace, the teaching style and the first assignment.
Start with the free module. Enrol when it earns it.
Skills you can use on Monday morning. Watch the intro lesson, do the first assignment and judge the track from there.