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Free module, real assignment, then a certificate

Five steps, and none of them are hidden. You read the outcome, watch the opening lesson for nothing, then decide. The work you hand in gets marked by the practitioner who taught it.

1

Free module in every course

Opens before you spend anything.

12

Subject areas to choose from

Paid media through to AI tools.

3

Levels inside each path

Beginner, specialist, advanced.

0

Live sessions you must attend

Self-paced, on your own week.

The route

From a search to a skill you can show

Most course sites reverse this order and ask for the card first. Here the evidence comes before the payment.

  1. Start from the job, not the course list

    Open the subject you actually work in. Each subject page states the outcome of every course inside it — the line that begins "after this you will be able to". Read that before you read anything else.

    Browse the catalogue
  2. Watch the free module first

    The opening module of every course is open. Not a trailer, not a sales video — the real lesson a paying learner sees on day one, with its working file attached. You judge the pace and the instructor before you decide.

    Try a free lesson
  3. Enrol on the route that fits

    Buy the single course and keep it for good, or take the all-access plan if three or more subjects are on your list. Teams buy seats instead. Nothing here is a hidden upsell — the whole curriculum was public before you paid.

    Compare the routes
  4. Do the assignment, not just the video

    Each module ends with a brief built on your own campaign, product or client. You build the media plan, the tracking setup or the content model. The instructor reviews the work and answers in writing.

    Meet the instructors
  5. Finish, certify, and keep the files

    Complete the modules and pass the assignments and the certificate is issued. The templates, checklists and case studies stay yours whether you continue or stop there.

    About the certificates

Inside a module

What you actually get, per lesson

  • Video you can watch at speed

    Short modules, not two-hour lectures. Captions throughout, and a transcript you can search when you need one line back.

  • A working file per module

    The spreadsheet, brief or checklist the instructor uses on screen. You download it and run it on real work.

  • A graded assignment

    One task per module, marked by the person who taught it. Written feedback, not a multiple-choice score.

  • A case study with numbers

    A campaign that ran, including what it cost and what it returned. Failures are included where they teach more.

  • Updates when a platform moves

    Ad platforms and analytics change. When a module goes stale we re-record it, and your access covers the new version.

  • A written answer when you are stuck

    Questions go to the instructor, not a support macro. Ask about your own account, your own budget, your own data.

The time it takes

Built for a working week, not a sabbatical

Our audience has a job. So modules are short enough to finish in one sitting, and the assignment runs on work you owe someone anyway.

These are the ranges across the catalogue. Every course page states its own module count and total length before you enrol.

Per module
20–40 min

Video plus the reading. Most people fit one into a lunch break.

Per assignment
1–2 hours

Done on your own campaign, so the time counts twice.

Per course
4–8 weeks

At two or three modules a week, around a full-time job.

Three ways in

Pick the route, then the course

  • One course, one payment

    You have a single gap to close — tracking, or Google Ads, or a content model. Buy that course and it stays yours with no time limit.

    Browse single courses
  • A path, in order

    You want the whole role, not one skill. A learning path sequences courses from beginner to specialist so you never study out of order.

    See the learning paths
  • Seats for a team

    You are training a group on one shared curriculum. Seats sit on a single invoice, and you can see who finished what.

    Team training and quotes

Straight answers

The seven things people ask before enrolling

If yours is not here, write to us. A practising trainer reads every note.

Ask a question
Do the courses start on a fixed date?

No. Everything is self-paced and available the moment you enrol. There are no cohorts to wait for and no live sessions you have to attend at a set hour.

How long do I keep access to a course I bought?

A single-course purchase has no expiry. You keep that course, including re-recorded modules, for as long as the platform runs. A subscription is different: it opens the catalogue while it is active.

What happens if I fall behind?

Nothing. Progress is saved per module and there is no deadline on a self-paced course. You pick it back up where you stopped, and the assignment is still open.

Are the assignments marked by a person?

Yes. The instructor who recorded the module reviews the work and replies in writing. That review is the part people tell us changed how they work, so it is never automated.

Do I need anything before I start?

For most courses, a browser and something real to practise on — your own product, your employer's account or a client's. A few specialist courses ask for access to an ad or analytics account; the course page says so before you buy.

Can I switch subjects halfway?

On the all-access plan, yes, freely. If you bought one course and want another direction, the free intro module of the new subject is the cheapest way to check the fit first.

What if the course turns out to be wrong for me?

Watch the free module first — that is what it is for. If you have already paid, the refund policy sets out a 14-day window and exactly what it covers.

You now know the whole process. Start at step two.

The free module is the only step that costs nothing and tells you the most. Open one, watch it, and judge the teaching yourself.