Pick the keywords worth the work
Sort search terms by intent, not by volume alone. You leave with a shortlist you can defend to a manager.
Search work that earns its place
SEO and content sit in one track here, because they are one job. You research demand, brief the page, earn the links and prove the result. Every course names the task you will be able to do after.
What you will be able to do after
Six jobs, not six topics. Each one shows up in the work of a search or content role. Read them first. If they are not the skills you need, another track will fit better.
Brief a page that can rank
Turn one search term into a page plan. Angle, structure, headings and the proof the reader needs.
Run a content calendar
Plan a quarter of work against real capacity. You will know what to publish, refresh or drop.
Earn links people will give
Build outreach around a reason to link. Assets, pitches and follow-up you can send the same week.
Read a technical audit
Crawling, indexing, speed and redirects in plain words. Spot the blockers and write the dev ticket.
Report what search is worth
Tie pages to business results. Show the numbers a finance lead will accept without a translation.
Four strands, one channel
Take them in order for a full foundation. Take one on its own to fix the gap you already know about.
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01
ExploreSearch strategy
Demand research, intent mapping and the site structure that follows from it. You build the plan before the pages.
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02
ExploreContent production
Briefs, drafts, editing and refreshes. The part most teams skip is the part that decides whether the page works.
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03
ExploreLink building
Digital PR, partnerships and asset-led outreach. Honest tactics you can repeat without burning the brand.
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04
ExploreTechnical basics
Enough technical ground to work with developers. You will read the crawl report and ask the right questions.
Beginner to advanced, in one line
Paths are built by role, not by topic list. Start where your work is today and move along it.
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Beginner
Get the ground under you
Start with how search works and why intent decides everything. Your first brief ships in week one.
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Specialist
Own the channel
Run research, production and outreach as one system. This is the level most hiring managers test for.
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Advanced
Lead the programme
Plan a year, set the budget and brief a team. Argue for search against paid media with numbers.
You finish with work, not notes
Modules end with a brief. You do the task, keep the template and reuse it at work the same week. That is the whole point of the track.
- A keyword set scored by intent and effort
- A content brief a writer can work from
- An outreach pitch with a real reason to link
- A technical audit summary for a developer
- A one-page report for a non-marketing reader
Teaching comes from people who still run search work. Their background is on the course page before you pay.
Meet the instructorsBefore you enrol
Six honest answers. No sales call sits between you and the curriculum.
See how pricing worksDo I need any SEO background?
No. The beginner level assumes you have never run a search project. It starts with how search works and builds from there.
Is this only for in-house marketers?
No. Freelancers, agency staff and founders take the same track. The briefs work whether the site is yours or a client's.
How technical does it get?
Enough to hold your own with a developer. You will read a crawl report and write a clear ticket. You will not write code.
Can I see a course before I pay?
Yes. Every course opens with a free module. The full module list and the instructor sit on the course page.
Do the tools go out of date?
The method does not. Courses teach the reasoning first, then show the tool. Screens are updated as tools change.
What do I get at the end?
A certificate of completion you can share on LinkedIn, plus every template and case file from the course.
Watch the first module. Then decide.
The opening lesson of every search and content course is free. You will see the pace, the tools and the instructor before you spend anything.